Let's explore how art can impact our lives

How does viewing or experiencing a form of art affect us? We can learn a great deal as it turns out, by the audience themselves. If only we dare to ask.

The Challenge

We know how many visitors go to art museums each year. We also know a great deal about the visitors - where they reside, their educational level, their age, gender etc. But one variable remains unanswered: How does interacting and viewing art affect the visitor? One person may have a life changing experience, while another person is completely unaffected or moved. By looking only at the obvious statistics of the visitor(s) we are unable to differentiate from the latter.

The Solution

Together with the Bikuben Foundation (Bikubenfonden) we embarked on a mission to truly understand how art can influence and impact us and what those experiences actually mean to the visitor. We engaged in conversations with the audience and observed their behavior. We analyzed the context in which these experiences took place. And we delved into the world of emotions, thoughts, behavior, memories, social bonds, and more. The project provided a method tool and a new language for how to investigate the impact of art.


Line Bjerregaard Jessen
+45 50 58 20 15


Get in touch

+45 70 27 03 10

Find us

Jorcks Passage 1A, 1.
1162 Copenhagen K

CVR: 30708075
See our data policy