CopenCore: A vision that would strengthen Copenhagen's position as an international cultural metropolis

Copenhagen has great potential in positioning itself as a cultural destination among other top European cities and getting tourism to return.

The Challenge

Outside of Denmark, little is known of the Capital’s rich history, remarkable art galleries, and exceptional restaurants that make it a top reason for living and working in the city. Cultural experiences bring in tourism, and it becomes a vital aspect to enticing international visitors to the city. The challenge facing Copenhagen is that it is not recognized for its rich cultural attractions when compared to other European cities. Our objective was to showcase Copenhagen as a notable destination.

The Solution

To set Copenhagen apart from other cultural destinations we needed to differentiate the city from other cultural destinations by showcasing the uniqueness of Danish life. Together with Wonderful Copenhagen, the Ministry of Industry, Business and Financial Affairs, the Ministry of Culture, and Copenhagen Municipality, we devised CopenCore: A vision that shines the spotlight on all aspects of Copenhagen’s extraordinary way of living. The vision sets the direction for future decisions and endeavors. It’s at the core of the cultural experience with a perspective on Copenhagen’s unique lifestyles that sets the city apart from other destinations - and that’s what we would like to share with the world.


Line Bjerregaard Jessen
+45 50 58 20 15



Jorcks Passage 1B, 4.
1162 Copenhagen K
+ 70 27 03 10

CVR. 30708075
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Pssst. It’s in Danish - sorry foreigners