Putting humans first is not easy. Humans are unpredictable. They have high demands. They will tell you one thing, and act completely opposite. Humans form complex organisations and societies. They engage in countless relations - physical and digital. They cluster in communities, yet they are all unique individuals. They filter thousands of impressions and messages every single day. They search for meaning. They have hopes, dreams and visions. And their brain is the most complex piece of engineering on Planet Earth

Creating value in this world requires a human perspective. That is why we put humans first in everything we do.

It’s not easy, but it works.